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Learn the steps and tools you need to design powerful year on year growth, every year.

 

Does this sound familiar?

You've had a great run of positive growth but the rate of growth is slowing or worse, you're in decline. You put more money into marketing without an equal return and your marketing partners can't give you alternative solutions that work.

FIND OUT MORE

Businesses that thrive for years design long-term growth deliberately, consistently, strategically.

One of the major challenges of being a business leader is learning how to solve new growth problems for the first time. 

In big business, a strategic marketing executive would take the lead, but in small to medium businesses your most senior marketer is perhaps not senior enough. They might be tactical experts without a strategic foundation. Or they work exclusively in communications (paid or owned) and ignore product, price and distribution.

Marketing Strategy is the discipline that unlocks long-term growth.

There are four steps in the development of great marketing and it starts with step 1 and 2, Marketing Strategy. 

1. Diagnose Barriers to Growth

A systematic approach to uncovering company, competitor and customer barriers to growth and the framework for identifying which barriers to prioritise first.

2. Define A Strategic Choice

Strategy is a choice about how you plan to win in market. Being all things to everyone is not a choice, it's a prayer. Marketing Strategy chooses a positioning and smart objectives to win.

3. Design Coherent Tactics

Once the Marketing Strategy is defined, you have a clear direction for all tactical activity, across product, price, place and promotion. 

4. Deliver Long-term Growth

Long-term growth becomes a shared goal across the organisation.

LEARN THE DISCIPLINE

Your Chief Marketing Coach

Clair van Veen brings 25 years strategic marketing experience, working with some of Australia's biggest brands, to teach you what she knows about great marketing strategy.

Four 20 Minute Lessons

Time is money, so I have broken the training down into four 20-30 minute video lessons. In Part 1 you'll learn why Marketing Strategy is the foundation of growth. Part 2-4 will teach you how to do it.

11 Tools & Frameworks

In your course you will access 11 tools & frameworks needed to build your Marketing Strategy including a Growth Barriers Cheat Sheet, Growth Pipeline Template and a Positioning Framework.

Do You Want To Unlock Barriers to Long-Term Growth Now?

Are you ready to start your Marketing Strategy discipline for your business to unlock powerful long-term growth your competitors dream of? 

SIGN ME UP

Learn How To:

  • Develop Great Marketing Strategy. Turn good strategy into great with the right data, frameworks and sequence of activities.
  • Optimise the Business for long term growth.
  • Diagnose Barriers to Growth using a proven marketing framework.
  • Find Trustworthy Customer Insights that unlock opportunities to win.
  • Create A Data-Led Brand Positioning that targets the right customer with the right message.
  • Create Revenue-First Objectives designed to align marketing to revenue marketing to revenue.
  • Develop Marketing Strategy that directs cohesive, meaningful tactics.
  • Deliver Powerful Long-Term Growth not just sales.

 

What's Included:

  • Four 20 minute (approx.) video lessons that teach you the knowledge, frameworks and tools you need to develop commercially astute Marketing Strategy.
  • Downloadable Marketing Strategy Toolkit with the course frameworks and tools to develop your own Marketing Strategy.
  • Lifetime Access to the course contents as long as Clair van Veen is operating as a Chief Marketing Coach.
  • BONUS Test your knowledge with the course quiz.

 

This Course Is For:

  • Business Owners who want to understand the fundamentals of how to accelerate and increase growth potential.
  • Small to Medium Business Leaders who want to level up their strategic marketing knowledge to lead marketing partners with confidence.

  • Marketers who want to support their tactical experience with a step by step guide of how to design marketing strategy. 

 

Who This Course Is Not For:

  • Leaders who are comfortable relying on their marketing partners to lead growth strategy.
  • Leaders seeking tactical media channel training.

 

  • Note: This program is educational. Individual results vary based on effort, experience, and implementation. No income or performance results are guaranteed. Any testimonials, results, or examples shared represent individual experiences and are not guarantees. Due to the digital nature of this product, if you complete more than 25% of the videos OR download the toolkit OR own the course for more than 7 days from the date of purhcase you are NOT eligible for a refund.