Clair's Credentials

2020s Chief Marketing Coach

After 25 years honing my craft, I realised that my main responsibility as a consultant is to coach senior leaders on HOW to think about marketing to achieve ambitious results.

My superpower has always been connecting marketing to the commercial reality of a business. This is what I want to do today by delivering commercially sharp marketing training for small to medium businesses leaders like you.

2010s Marketing Leadership

As well as leading ASX listed client marketing strategy, I became an agency leader as General Manager in charge of multi-million revenue and 20 account service and creative staff.

During this time I was also one the first practitioners in Australia to use Customer Centred Design to strategically design commercial spaces for Bupa, Woolworths, Luxottica and more.

2000s Marketing Strategy

I was gifted with learning marketing from a master at Australian Pharmaceutical Industries. I reported to the Chief Marketing Officer who invented a loyalty program that is still studied at Harvard. He taught me what strategic marketing was really about and I took what I learned from him to make my start in agency at Ogilvy and Eskimo.

^{Image by Georges Antoni for Westfield Sydney Development.}

1990s Mastering Communications

After graduating with a Mass Communications degree from Curtin University, I mastered my communication skills, first as a media officer and speech writer for a State Minister and then in agency, managing local Government events such as Perth Fashion Festival and New Year's Eve.

Throw in a lot of travel overseas and a decade passes in an instant!

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